PRODUCTS + mission statement
MISSION
Caring for the environment is essential, and one effective way to contribute is by using low-toxic products in our services. Without sacrificing luxury, these products are not only safer for us all but also reduce harmful chemicals released into our ecosystems. By choosing eco-friendly alternatives, we support sustainable practices that protect wildlife and natural resources. Small changes in cleaning supplies, personal care items, and home goods can make a significant difference in preserving our planet for future generations.
KEVIN.MURPHY is a premium haircare range inspired by skincare technology, delivering weightless, high-performance results with natural ingredients. Known for its sulfate-free, paraben-free, and cruelty-free formulas, KEVIN.MURPHY products nourish, protect, and enhance hair without harmful additives.
✔ Natural ingredients – Packed with antioxidants, essential oils, and plant extracts
✔ Sulfate & paraben-free – Gentle on hair and scalp
✔ Cruelty-free & environmentally conscious – Sustainable packaging and ethical sourcing
✔ Weightless performance – Hydrates and strengthens without buildup
✔ Salon-quality results – Designed for all hair types and styling needs
WE’RE OBSESSED WITH THE INGREDIENTS.
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We’re obsessed with ingredients on our fantastical quest to make the finest natural, botanical, sustainable haircare, skincare & shave products in the world, because we believe that natural, botanical ingredients inherently lead to real beauty. That means sweating the details of every single ingredient in our products: Purest essential oils. Ethically-harvested natural botanicals. Chock full of organic ingredients. pH balanced for skin and hair. All vegan with the exception of organic beeswax in BALM and STYLE.
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All CULT+KING products are formaldehyde-free. Paraben-free. Gluten-free (per FDA and Celiac Disease Foundation guidelines). Petroleum-based glycol-free. Phthalate-free. TEA-, DEA, and MEA-free. Mineral oil-free. Synthetic dye-free. Coal tar-free. Animal testing-free.
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All our formulations are proudly and enthusiastically MADE IN USA in small batches for absolute quality control and good karma.
Our unwavering commitment to clean, pure and beautiful care is reflected in every aspect of every product, each formulated with the highest intention and purity. We make sure that every ingredient we use has a purpose and considers the highest health of you, your hair, and the planet. That means we avoid harmful and toxic ingredients and only use those that are nourishing, essential, and beneficial. We are also Leaping Bunny certified and 100% cruelty free.
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While many brands claim to be ‘clean’, they often contain harmful cosmetic ingredients or hide behind miracle complexes that promise instant repair and results, but in the long run, do more harm than good. We believe you and your hair deserve better.
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We actively avoid over 3,000 ingredients, complying with the strictest of clean standards—including our own. We never use harmful cosmetic ingredients or unsafe toxins, ever. Our formulas are always free from parabens, silicones, sulfates, synthetic fragrances, phthalates, and misleading proprietary complexes.